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History of the Philly Cheesesteak

One day in the early 1930’s Pat Olivieri, an Italian American ran out of frankfurters on his hot dog stand in the South Philadelphia Italian Market.

Instead of closing shop for the day he decided to substitute the German sausage with thinly cut beef and cheese on an Italian bread roll. A passing cab driver bought the sandwich and insisted Pat forget the hot dogs and concentrate on the Cheesesteaks and so the Philly Cheesesteak was born.

They became so popular that Pat opened his own restaurant which still operates today. The Philly Cheesesteak has since become an icon in American fast food culture.

Partners

Bruno Persic

Bruno Persic

Partner / Founder

1995 Completed Honours Degree Marketing (University Johannesburg)
1996 – 1999 Brand Manager Gillette SA
2000 – 2005 Retail Channel Manager Hewlett Packard
2006 – 2007 Retail Lead DCC (IT distribution)
2008 – 2009 Retail Channel Manager Fujitsu Siemens
2009 – 2012 Business Unit Manager IT & Electronics Makro SA (Massmart)
2012 – present Joint MD Philly Cheesesteak Co.

Ivan Persic

Ivan Persic

Partner / Founder

1995 Completed IMM marketing Diploma
1995 – 1996 Sales Rep L Suzman
1996 – 2001 Sales Manager UDV Guiness
2001 – present Partner at Atlas Finance & Joint MD Philly Cheesesteak Co.

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