Brothers Bruno and Ivan Persic were really inspired by the story of Pat’s Cheesesteaks after having stumbled upon the iconic steak sandwich while watching Diners Drive-Ins & Dives with Guy Fieri on on DSTV in 2012. Bruno suggested they start a quick service restaurant selling Philly Cheesesteaks. “Let’s take on Nando’s, Spur and KFC…how hard can it be to sell a sandwich with beef and cheese” Bruno said.

18 Months later, after a trip to Pat’s and Geno’s in Philadelphia, extensive business planning, menu development, store design and shop fitting, “Philly Cheesesteak Co” launched In Fairlands Johannesburg. The response has been overwhelming with countless qualified franchise enquiries.