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Brothers Bruno and Ivan Persic were really inspired by the story of Pat’s Cheesesteaks after having stumbled upon the iconic steak sandwich while watching Diners Drive-Ins & Dives with Guy Fieri on DSTV in 2012.

Bruno suggested they start a quick service restaurant selling Philly Cheesesteaks. “Let’s take on Nandos, Spur and MacDonalds…how hard can it be to sell a sandwich with beef and cheese” Ivan said.

18 Months later, after a trip to Pat’s and Geno’s in Philadelphia, extensive business planning, menu development, store design and shop fitting, “Philly Cheesesteak Co” launched In Fairlands Johannesburg.

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